90% of searches take action within 24 hours as reported by leading analytic experts.  With most customers, you only get one chance to attract them to your business.  One of the major factors that sway consumers is reviews.  Reviews are so widely regarded because they come from other customers who were once in the shoes of the current customer.  Consumers usually “tell it how it is”, and that is widely appreciated by humans and intelligent bots alike.  Good or bad, clients want to know exactly what they are getting into, and spending their money on.  This is why we help our clients acquire, manage and respond to reviews in a timely manner.